We've seen the Wikipedia model applied to car design, a video dictionary and an online publishing platform. The latest? Foodista, an online cooking encyclopedia whose recipes can be edited by anyone.

Launched late last year, Seattle-based Foodista is a collaborative project to build the world's largest, highest-quality cooking encyclopedia. The site says it is the first to organize and cross-link the basic elements of cooking: foods, or the basic ingredients; recipes, or combinations of ingredients; cooking techniques; and kitchen tools. Rather than include hundreds of recipes for the same basic result, however—the way many recipe sites do—Foodista aims instead to perfect a few key recipes through the collaborative editing process. Thousands of high-resolution photos from the Flickr.com Creative Commons currently illustrate the topics on the site—though not the results of specific recipes, as TechCrunch points out—and users can also upload their own photos. Content is fully editable, and a raft of tools aimed at food bloggers include embeddable widgets to forge automated links from Foodista to specific food blogs. Ultimately, Foodista plans to support itself through online advertising.

Will a thousand cooks produce a better recipe, as the site implicitly promises? Or will the collaborative process reduce each of the site's recipes to the most bland, lowest-common-denominator version, as TechCrunch suggests it might? Time will tell. In the meantime, one to watch—or get involved in? (Related: 52 recipe contests to spawn crowdsourced cookbook — Personalized cooking: recipes match cravings — Customized cookbooks stir in online recipes.)

Website: www.foodista.com
Contact: www.foodista.com/contact

Spotted by: Murtaza Ali Patel

There's nothing like a baby to inspire adults to seek new heights of design and personalization. Last week we covered RoomsByYou's customizable fabrics for baby rooms, after which we were happy to spot Alphabet Plates, a line of plates and placemats that can be customized for young kids.

With bright, bold designs and BPA-free construction, Alphabet Plates can be personalized to reflect kids' favourite foods, sports, faces or monograms. Those approximating a child's face, for example, allow customization of the 10-inch melamine plate's colour as well as the child's hair, eye colour, skin tone and accessories; two small text boxes can accommodate the child's name and a phrase like "Big Sister." Food-themed designs include pizza and tofu, while volleyball and bicycling are among the sports represented. Alphabet Plates are priced at USD 22. The Florida company's personalizable USD 18 placemats, meanwhile, show where all the dishes and utensils go and are available in English, Spanish, French, Hebrew, Dutch and German. A portion of every sale is donated to the Osteogenesis Imperfecta Foundation.

It seems safe to say consumers will never tire of customization, especially when it comes to their children. What we can't wait to see is, who will make the first line of customizable—reusable or disposable—diapers...?

Website: www.alphabetplates.com
Contact: info@alphabetplates.com

Spotted by: swissmiss

A retailer's primary role may be that of curator and tastemaker, but that doesn't mean that the crowds can't pitch in to help. Online indie clothing retailer ModCloth asks its customers to help choose which items to take into production.

ModCloth launched its Be the Buyer initiative two weeks ago. The voting process is reminiscent of t-shirt purveyor Threadless. But whereas t-shirts are almost a commodity from a manufacturing point of view, ModCloth sells dresses, shirts, jackets and skirts that are more complicated to produce. Which is where the virtual buyers come in. As ModCloth explains: "sometimes there are designs that we absolutely adore, but the designer can only put them into production if they make a large quantity. As a small company, it’s difficult for us to make these big inventory commitments without knowing if you will love the designs as much as we do."

ModCloth's fans currently have 61 designs to vote on. They're encouraged to add comments on each design, and to share their voting decisions on Facebook and Twitter, turning the voting process into a useful marketing tool for ModCloth. If a design is taken into production, customers who voted for it receive an email notification as soon as it's available, allowing them to be the first to buy and wear it. Winning designs will normally be for sale a few weeks after voting ends.

While the concept won't work for every retailer or manufacturer, it's definitely one that many could benefit from, both by making customers feel more involved and by taking some of the guesswork out of buying decisions. (Related: Furniture shopping with the crowds.)

Website: www.modcloth.com/storefront/products/be_the_buyer
Contact: support.modcloth.com

Spotted by: Margarita Barry

Puzzle books are big sellers, but generally not much to look at. Aiming to capture that gap in the market is a series of eyecatching, pocket-sized books. The Pocket Posh line includes about two dozen books, which retail for USD 7.99. Each features 100 puzzles: crosswords, hangman, word searches, logic puzzles and various forms of sodoku.

Floral and geometric designs grace their covers, and the books have rounded corners and elastic band closures that mimic Moleskine notebooks. Developed by The Puzzle Society and published by Andrews McMeel, Pocket Posh is targeting female puzzlers. Proof once again that everything can be upgraded to appeal to design-sensitive consumers. One for other publishers to be inspired by? (Related: Toilet seat covers, upgraded — Chic vomit bags for morning-sick moms.)

Website: www.andrewsmcmeel.com
Contact: www.andrewsmcmeel.com/contact.html

From France to Fiji, bottled water brands rely on spring-based provenance to lure customers. A newcomer is focusing on a different kind of message: positivity. A Bottle Of, which claims to be Australia's first Naturally Positive spring water, currently comes in three varieties: wellbeing, love and strength.

Launched last December by Heidi Albertiri, a flower stylist who believes in the power of positivity, A Bottle Of hopes to lift people's moods, encouraging them to "Sip it - Say it - Absorb it - Feel it - Think about it - Repeat it - Believe it". Given the size of both the self-help market and the bottled water industry, there's something to be said for a brand that combines the two.

A Bottle Of is currently sold through a small number of retailers, yoga centers and gyms in New South Wales and Victoria, and the company is actively seeking stockists in Melbourne and Sydney. Furthering its message of positive change, a nickel from each bottle sold goes to Food Water Shelter, a not-for-profit organisation that builds eco-friendly children's villages in Tanzania. How about licensing the brand to other regions where consumers would welcome an affirmational sip?

Website: www.abottleof.com.au
Contact: info@abottleof.com.au