The iFood terminal at Nordiska Kompaniet's food hall lets customers hook up their iPod and download audio recipes.

The process is described in five simple steps (we couldn't resist including the Swedish original): 1) Docka - Plug in, 2) Ladda ner - Download, 3) Handla - Purchase, 4) Lyssna - Listen, and 5) Laga - Cook. After choosing from a wide range of recipes and downloading audio instructions to their iPod or other mp3 player, shoppers can purchase all necessary items from a colour-coded deli area.

iFood is an exclusive cooperation between Nordiska Kompaniet/NK, an upmarket Stockholm warehouse with an equally upscale food hall, and Ridderheims, a manufacturer and distributor of fine meats and delicatessen products. The concept is part of a larger effort by Ridderheims to engage consumers beyond the deli section. iFood will also include an online food community - ifood.se - which has yet to be launched and will encourage members to share and collect recipes and cooking tips.

Letting customers download information to a device that many of them are already plugged into when they go grocery shopping, makes sense. It's a clever way to extend a food brand from supermarkets and kitchens to a personal device, especially if customers download a bunch of recipes at once, and then browse through them on their iPods while commuting from work to grocery store, figuring out what to eat (and buy) that night.

For another recent dock & download example, check out Schiphol Airport's Fuel for Travel. More of these to follow everywhere consumers shop and go?

Website: http://www.ifood.se
Contact: info@ridderheims.se

Based in San Francisco, Greenway Maid is an environment-friendly house and office cleaning service.

The company has a staff of professionals trained in green cleaning methods, experienced in busting dust and dirt with non-toxic, biodegradable products. Instead of a standard vacuum cleaner, Greenway uses an HEPA vacuum, which prevents dust and particles from being blown back into the air. Other products used include Soapworks non-chlorine bleach, diluted tea tree oil, baking soda and Murphy's pure vegetable oil soap to give hardwood floors a super shine.

Not only is the green approach good for the environment, non-toxic cleaning products are also better for children, pets and of course the cleaners that handle the products every day. Much like Brooklyn-based ZENhome Cleaning, which we covered a few months ago, Greenway Maid has found a great way to stand out in a prosaic industry. The green-clean concept should work well all over the world. Time to set up a respected, well-branded franchise organisation?

Website: http://www.greenwaymaid.com
Contact: info@greenwaymaid.com

As reported in this week's issue of BusinessWeek, Illy is taking on Starbucks.

A few years ago, Illy defined a handful of Illy Bar Concepts: the Core Bar is situated in historic centers, and functions as a meeting point that expresses the culture and the daily life of its location. Landscape Bars are set in busier areas, such as shopping malls or museums, and are meant to provide a restorative break. Transit Bars are spacious bars for travellers, in stations or airports; Community Bars serve regular customers in residential or semi-central areas; and Corner Bars are stylish, open-plan affairs offering fast service for quick consumption.

Last year, Illy announced that its line of concept bars would continue to expand under a new brand: Espressamente. Over a hundred cafes have opened everywhere from Rome, Munich and Oslo to Sydney, Tokyo and Shanghai, all under Italian design, led by architects Luca Trazzi, Claudio Silvestrin, and Paola Navone. Fast growth countries are France and China. The United States, home of the Banana Coconut Frappuccino, isn't on the roll-out list. Yet. Its first careful forays are temporary 'Illy Gallerias' in New York City: SoHo last fall, and the Time Warner Center this fall.

Unlike Starbucks, Illy is focusing purely on high quality coffee. Forget being spaces, where consumers can park themselves with their MacBooks and Venti Lattes -- Espressamente is all about a perfect shot of dark elixir. With rapid expansion plans, this means plenty of opportunity for franchise-minded entrepreneurs. It also shows that innovation never stops: next up, how about the inevitable uber premium coffee chain that will get away with charging 12 dollar for out of this world lattes? It's all about upgrading the experience these days, not to mention upgraded margins. One to watch.

Website: http://www.illy.com
Contact: exportcs@illy.it

Vancouver-based Jorg & Olif sell Dutch bikes to Canadian urban cyclists.

The two-year-old company took a classic design and added Japanese hub gears and drum brakes to tackle North American cities (i.e. cities that aren't utterly flat). Aside from that modification, Jorg & Olif bikes are utterly old-fashioned: heavy and black. A strong rear carrier handles extra baggage, and a woven basket is an optional extra. Saddle and handlebars are positioned for upright riding, which allows bikers a safer view of traffic and a better view of the scenery rolling by. The bicycle's enclosed chain and gear mechanism make it possible to wear work clothes while commuting. The bikes also come with lights, mudguards, splash flaps and skirting: no need to wear Spandex for a trip to the market ;-)

Jorg & Olif, which is the only company in North America to sell Dutch city bikes, is a firm believer in the slow life. "After all, it's not about getting from A to B; it's enjoying the in-between." Their bicycles, sourced from a small traditional factory northeast of Amsterdam, are priced from CAD 875 for a 1-speed Oma (hers) or Opa (his) version. Three and eight speed versions are also available. The company currently only ships within Canada, and operates from a gallery-like lifestyle store in Vancouver.

Fuelled by a desire for sustainable mobility (in downtown Vancouver, about 33 per cent of people travel by foot and bicycle, approximately 28 percent take transit, and 39 per cent drive), Jorg & Olif's bikes are a good example of how nouveau niche works. While the masses will probably stick to their mountain bikes, profits can be made from catering to a niche market that prefers retro chic.

Website: http://www.jorgandolif.com
Contact: hello@jorgandolif.com

P.S. We like bikes! Check out our previous articles on two-wheeled locomotion: girls on bikes, city bike schemes, hot bikes, Indian bikes, bikevertising, and bikes for Africa.

Launched yesterday at Schiphol Airport, Fuel for Travel lets consumers download travel guides, music, audio books, tv shows and movies to their MP3 players and other digital devices.

Located in Schiphol's Departure Lounges 1 and 2, the Fuel for Travel features listening and viewing stations for travellers to browse digital content. Once they've found what they want, they can dock their device, pay by credit or debit card, and download the material. Pricing is similar to that of online music and video downloads.

A wide range of devices is supported, including MP3 and MP4 players, phones, and PDAs. Unfortunately, iPod owners are out of luck: due to Apple's DRM protection, video content can't be downloaded to the ubiquitous players.

Fuel for Travel is a partnership between Talpa (a Dutch multimedia content provider), Samsung Electronics, and Amsterdam Airport Schiphol. Samsung provided technological know-how, and also sells players and phones at the Fuel for Travel shop. Content providers include Red Bull, MTV/Nickelodeon, Radio 538, Audiocitytours, and Commodore. According to an airport spokesperson, members of test groups were especially interested in destination travel guides. Schiphol, which is managing the project, hopes that offering digital content will add to a more enjoyable travel experience for passengers.

Letting customers create their own in-flight entertainment package makes perfect sense for travel hubs. One to partner with and set up at an airport or train station near you? Just try and get Apple on board ;-)

Website: http://www.fuelfortravel.com
Contact: development@fuelfortravel.com