Innovation That Matters

Stylish scarf could stop you getting a flu

Sport & Fitness

Scough is a designer scarf that looks stylish while also using antimicrobial technology to keep germs out.

UNLOCK THIS INNOVATION AND MUCH MORE…

Become a member today and get early access to the ideas transforming our world from just £39 per month*

Exclusive member benefits:

  • Access to over 13,000 innovations
  • Monthly horizon scanning reports
  • Exclusive feature articles

Already a member? Sign in here

For those in the Northern Hemisphere, flu season is still in full swing and it’s still a common sight to see some city dwellers donning surgical masks to protect them from bugs. While those masks might be effective, many consumers find them unappealing. Enter Scough, a designer scarf that looks stylish while also using antimicrobial technology to keep germs out.

Made in Brooklyn, the scarves come in a variety of designs for men and women, including plaid cashmere, herringbone, paisley, vegan fur and even fun moustache and lips logos. Despite the level of detail that goes into the aesthetics of the apparel, there is some real science behind them that can help tackle airborne germs. Each Scough uses activated carbon that can catch and kill viruses, using Van Der Waals force to pull in microbes. The material is also features an embedded silver ion filtration system that disrupts the biochemistry of bacteria and renders them ineffective.

Scoughs start from USD 39 and the company employs a buy one, give one policy that donates a life-saving vaccine to children in need for every scarf bought. It’s easy to see how the scarves could be tweaked to serve consumer markets in cities that suffer from smog, but are there other ways to design fashion items that can improve users’ health simply by wearing them?

Website: www.wearascough.com

Contact: www.wearascough.com/pages/contact

Download PDF

Springwise Services:
Our expertise in spotting the latest innovations is the best resource to empower your team’s future planning.

Find out More