Innovation That Matters

In Australia, customers can pay for their coffee with their smart cup

Retail

SmartCup is a reusable coffee cup embedded with smart payment capabilities, enabling customers to pay for their coffee with the cup itself.

UNLOCK THIS INNOVATION AND MUCH MORE…

Become a member today and get early access to the ideas transforming our world from just £39 per month*

Exclusive member benefits:

  • Access to over 13,000 innovations
  • Monthly horizon scanning reports
  • Exclusive feature articles

Already a member? Sign in here

We have already seen numerous products such as the Impress Coffee Brewer and the Viora Lid which help consumers make their takeaway coffee a greener and more enjoyable experience. Now, the SmartCup made by Australian product innovator Frank Green could make it more convenient too — by embedding smart payment capabilities into the reusable cups, enabling customers to pay for their coffee from their favorite cafes with the cup itself.

To begin, customers purchase one of the stylish, environmentally friendly cups — which come in a large range of colors — and download the CafePay smartphone app. They then simply order their coffee as usual and pay for it with a swipe of their cup, using tap payment. Customers can pre-pay for coffees and gift them to friends and colleagues via the app and can collect loyalty rewards from participating local cafes.

smartcup1

The cup itself has a double-walled thermo plastic outer layer to better insulate the hot drinks. It is dishwasher safe and stain, odor and spill resistant. Additionally, AUD 1 from every online sale is donated to Earthwatch — an international environmental non-profit. The SmartCup is an excellent example of a green product that offers an improved consumer experience over a standard product, which will hopefully lead to increased uptake. The SmartCup is launching this month.

Perhaps the cups could be pre-loaded with coffee subscriptions at independent coffee shops as a form of hi-tech loyalty scheme?

Email: erins@idcollective.com.au

Website: www.frankgreen.com

Download PDF

Springwise Services:
Our expertise in spotting the latest innovations is the best resource to empower your team’s future planning.

Find out More