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Information Blanket fights infant mortality in developing areas

Much the way L.’s “buy one, donate one” condom distribution program aims to prevent both HIV and unwanted pregnancies in the developing world, an initiative from creative agency Beattie McGuinness Bungay (BMB) targets infant mortality. Not only has the agency created a baby blanket pre-printed with critical newborn information for young parents, but it’s also launched a “buy one, give one” program to help get the blankets distributed.