Springwise is the global innovation discovery engine. Every day, our team of over 18,000 Springspotters sources the latest innovation, start-up and new business ideas from around the world. We validate, curate and summarize the top three for daily publication — guaranteeing our readers real time, real business inspiration.

Route to Innovation

At Springwise we believe that the route to the finest innovation ideas and creativity on the planet is via entrepreneurs and the businesses they create. We discover and share those ideas with our readers and the people, businesses and institutions who want to be outstanding in their field.

With our network of more than 18,000 spotters in over 180 countries, we are uniquely placed to source the most compelling innovations, new business ventures and ideas in the world.

Every day we receive many, many idea spottings, before our Editorial team selects the very best for publication. We sift, validate, synthesise and summarise, before presenting the top three on www.springwise.com every day.

All of the ideas we feature are real, new, and most importantly, original, which makes us the most relevant source for entrepreneurial ideas worldwide.

Our Readers

The innovations we feature are inspiring and relevant for anyone who is curious – from the intrigued individual or student, to the private investor, business development director, CEO, trend watcher, non-profit or marketing manager. Our readers tend to have entrepreneurial minds, an adventurous spirit and a wish to stay ahead in our fast moving world.

Springwise Access is our professional service for business and provides subscribers with immediate access to our published innovation ideas in an easily searchable format, which helps them maintain the competitive edge

Purpose and values

The Springwise mission is to discover and share the best innovation ideas from all over the world, to promote positive change.

We are fortunate to be an independent company with a small, yet versatile team who share the same values. These are defined by our entrepreneurial spirit, commitment to excellence, agility of thought and collaborative and proactive approach.

We celebrate the modern ‘new’ Entrepreneur who embodies new ways of working, extraordinary creativity and a quest for genuine paradigm shifts in business, social enterprise and sustainability.

Springwise is a proud member of 1% for the Planet which connects us to some of the most environmentally concerned organisations in the world and commits us to donating 1% of our annual sales to environmental causes.

Our Team

James Bidwell

James Bidwell, CEO of Springwise. An experienced business leader, he is known for his creative and entrepreneurial style as well as his passion for start-up businesses and what makes them tick. James has enjoyed an eclectic career to-date. Highlights include Marketing Director at Selfridges during the turnaround, CEO of Visit London in the build up to the 2012 Olympics, and Managing Director, Anthropologie responsible for its launch into Europe.

He is passionate about nature and the outdoors, an avid mountain biker, fly-fisherman and sea kayaker as well as devoted father to his three daughters. James has great ambition for Springwise and our team, as a successful enterprise and as a force for good.


Chris Kreinczes

Chris Kreinczes, Editor & Creative Director, is responsible for overseeing all ongoing creative projects and content development from Springwise HQ. Chris holds a first class degree in English Literature from the University of Leeds, and started his career as a planner at some of the UK’s leading branding agencies, including The Marketing Store, before joining the Barbican Centre and Southbank Centre’s marketing and creative teams. He also briefly worked as a Folk Music archivist at London’s Cecil Sharp House, and enjoys mountain walking, kayaking and sailing.

With direct access to the Springspotters network of over 18,000 trend and innovation spotters worldwide, a diverse and holistic view of entrepreneurship and the startup scene, and an extremely in-depth knowledge of the Springwise database from over the last 12 years, Chris is an expert on both the present innovation landscape, where it has come from, and where it’s going. Chris has delivered keynotes worldwide and writes a column for Forbes.


James and Chris are available for comment and speaking engagements.

Camilla Wilks is the Springwise Finance Director. Having graduated from Cambridge University in History Camilla trained as a Chartered Accountant in the City. After a short spell in advertising she made her career with the Arcadia Group, holding a number of management roles before being made a brand Finance Director. Camilla lives with her husband, their three children and a menagerie of cats, and loves travel, animals and walking.
Rebecca Trenner is Head of Commercial and responsible for all Springwise client services, brand partnerships and community activities. With a background in media and publishing, Rebecca has worked with some of the biggest media organisations in the world, most recently at The Guardian, managing commercial partnerships for The Guardian’s professional business portfolio. With experience in commercial content development, brand partnerships and events, Rebecca previously worked at Raconteur Media where she produced business reports for News International, and at Centaur Media where she co-headed the launch of a global event and international development conference in Brussels.
When she isn’t developing new Springwise partnerships, Rebecca can be found training for her next triathlon, scouting out the best London theatre and planning future travel adventures.
Tom Hughes is Lead Designer and Developer at Springwise. With a degree in Linguistics & Phonetics from the University of Leeds, Tom has a background in writing, graphic design and developing for the web. He has over 5 years’ experience as both a freelance journalist and front-end developer, and loves tweaking pixels until they’re perfect. Tom has the vital job of curating the playlists for the Springwise office along with Chris, and he’s also a writer of graphic novels and successfully Kickstarted an illustrated children’s book about dolphins in space.
Katy Young is a Springwise writer. She has a background in copywriting, marketing and social media management for Rockfeedback Music and Birds Eye View Film Festival. She also volunteers at Hackney Pirates, an after school literacy program in East London.
Grace Wang is the Junior Editor at Springwise. With an honours degree in Journalism and Politics from the University of Auckland, she has a background in sustainable fashion, music journalism and online content. She was content editor at an ethical fashion ecommerce site, and a writer for Vice, Opening Ceremony’s blog, and Bonafide Magazine — her portfolio includes interviews with Mobb Deep and Roy Ayers, and coverage of Frieze London and NYFW. When not creating features for Springwise, she likes to read, cook and overwater her house plants.
Paul Chiappe is a corporate lawyer acting for entrepreneurial clients with strong brands. In addition to advising on corporate acquisitions and disposals (£10m to £300m) he advises on all forms of commercial agreements, including LLP Agreements, shareholder and joint venture agreements.
He invests considerable time and energy with start-ups and handles a large number of private fund raisings as well as advising on the establishment of complex employee share plans.
More than 18,000 Springspotters in over 70 nations worldwide have joined Springwise’s Springspotter Network, notifying us via email whenever they spot something of interest: new trends, new business ideas, new advertising campaigns. More info at Springspotters.


We would love to hear from you: tips, questions, requests: just send them to Chris Kreinczes at chrisk@springwise.com. The same goes for interesting new businesses that you think should be mentioned on Springwise.

For everything else, including commercial enquires, please contact James Bidwell at james@springwise.com.

If you regularly spot smart new concepts, you might want to join our Springspotter Network.

Contact details

Geovation Hub
1 Sekforde Street
EC1R 0BE, London
United Kingdom

Email: info@springwise.com