James Bidwell, CEO is the majority shareholder and CEO of Springwise. An experienced business leader, he is known for his creative and entrepreneurial style as well as his passion for start-up businesses and what makes them tick. James has enjoyed an eclectic career to-date. Highlights include Marketing Director at Selfridges during the turnaround, CEO of Visit London in the build up to the 2012 Olympics, and Managing Director, Anthropologie responsible for its launch into Europe.
He is passionate about nature and the outdoors, an avid mountain biker, fly-fisherman and sea kayaker as well as devoted father to his three daughters. James has great ambition for Springwise and our team, as a successful enterprise and as a force for good.


Chris Kreinczes, Editor & Creative Director, is responsible for overseeing all ongoing creative projects and content development from Springwise HQ. Chris holds a first class degree in English Literature from the University of Leeds, and started his career as a planner at some of the UK’s leading branding agencies, including The Marketing Store, before joining the Barbican Centre and Southbank Centre’s marketing and creative teams. He also briefly worked as a Folk Music archivist at London’s Cecil Sharp House, and enjoys mountain walking, kayaking and sailing.

With direct access to the Springspotters network of over 18,000 trend and innovation spotters worldwide, a diverse and holistic view of entrepreneurship and the startup scene, and an extremely in-depth knowledge of the Springwise database of the last 12 years, Chris is an expert on both the present innovation landscape, where it has come from, and where it’s going.
Chris has delivered keynotes worldwide and writes a column for Forbes.


James and Chris are available for comment and speaking engagements.

Camilla Wilks is the Springwise Finance Director. Having graduated from Cambridge University in history Camilla trained as a Chartered Accountant in the City. After a short spell in advertising she made her career with the Arcadia Group, holding a number of management roles before being made a brand Finance Director. Camilla lives with her husband, their three children and a menagerie of cats, and loves travel, animals and walking.

Tom Hughes is Lead Designer and Developer at Springwise. With a degree in Linguistics & Phonetics from the University of Leeds, Tom has a background in writing, graphic design and developing for the web. He has over 5 years’ experience as both a freelance journalist and front-end developer, and loves tweaking pixels until they’re perfect. Tom has the vital job of curating the playlists for the Springwise office along with Chris, and he’s also a writer of graphic novels and successfully Kickstarted an illustrated children’s book about dolphins in space.