Airline’s mobile travel guide speaks Spanish

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Launched yesterday, Martinair‘s mobile travel guides combine several not-so-new elements to create a helpful tool for their holiday-bound customers. The Dutch charter company is the first airline to offer its passengers a travel guide they can install on their web-enabled mobile phones. Customers can buy a destination guide for EUR 6.50, and they’re free for anyone booking in December. A link is sent to the user’s phone by text message, and they can download the entire guide—approximately 400 KB—within minutes. Since all of the information is copied to their phone’s memory, travellers are able to avoid expensive roaming charges when they want to look up a local hotspot.

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