Airline’s social networks connect frequent flyers

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All major airlines use frequent flyer programs to stimulate customer loyalty and generate additional revenues through third-party offerings. However, KLM is the first airline worldwide to create a customer-centric online community. The airline has launched passenger-driven communities that connect people doing business in China and Africa: KLM Club China and KLM Club Africa. A degree of exclusivity is guaranteed, since participation is by invitation only.

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