App-controlled airplane seat lets passengers customize their experience before they board

App-controlled airplane seat lets passengers customize their experience before they board

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A key aspect of a holiday is comfort, and consumers come in all shapes and sizes when it comes to what helps them feel at ease. While we’ve already seen the UK’s Whitbread hotel chain let guests customize their room before they arrive through its hub project, now Thales Group has unveiled its Immersive Business Class Seat, an airplane seat that can be controlled by an app and detect entertainment preferences using social data.

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