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App lets consumers scan almost anything to instantly buy it online

In the past we’ve seen a few platforms that aim to make it easier to identify and buy products, whether it’s instantly shopping items in print magazines with Selectionnist and Prague’s Mall.cz, which leverages QR codes to turn its billboards into supermarkets. PowaTag is a new platform that combines many of these technologies into one system, enabling retail opportunities at almost any point of interaction between consumers and products.