Buying online may be more convenient than a trip to the shops, but for many it’s still far from a pain-free process. While we’ve seen efforts such as Snap Fashion — which taps the crowds to locate where to buy clothing submitted in users’ photos — go some way towards cutting research time, our new spotting goes even further. Fetch is a personalized shopping app which will search for items sent in via text, voice memo, or photo, and then purchase the product on behalf of the requestor at the best price.
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