App rewards users for going to the cinema, rather than staying in

App rewards users for going to the cinema, rather than staying in

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Cinemas are facing tough competition from new companies such as Netflix and on-demand services, but they can still win film fans over with extra incentives that digital platforms can’t offer. The UK’s Cinime is doing just that, giving rewards to cinemagoers for interacting with content and competing in quizzes before and after movie showings.

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