Augmented reality app illustrates damage to smokers’ lungs

Augmented reality app illustrates damage to smokers’ lungs

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For smokers, it’s one thing to be told that cigarettes are damaging to the lungs; it’s quite another, however, to see a visual depiction of that destruction. Enter London marketing firm SapientNitro, which recently created “AR Lungs,” an augmented reality app that displays the harm that can be done by smoking.

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