Electric and hybrid vehicles are typically eco-iconic in their own right, but a new program from Ontario's Ministry of Transportation aims to give them additional recognition via special license plates as well.

The Canadian province hopes to have one out of every 20 vehicles driven in Ontario electrically powered by 2020. As part of that effort, it is encouraging the purchase and use of electric cars via several incentives. First, vehicles purchased after July 1, 2010, can qualify for rebates of between CDN 4,000 and CDN 10,000. Even more eco-iconic, however, is that drivers of such vehicles will be given special, green license plates from the province starting next year. Said license plates will qualify them to use Ontario's High-Occupancy Vehicle (HOV) lanes until 2015, even if there is just one person in the vehicle; give them access to provincial recharging facilities; and allow them to use designated parking spots at the University of Toronto and private companies such as Wal-Mart Canada. Particularly interesting from a crowdsourcing perspective is that the province's green license plate design was chosen through public voting from among four competing alternatives.

If there's anything more gratifying than simply reaping the benefits of an environmentally friendly vehicle, it's having that ethical purchase decision recognized and rewarded, for all the world to see. How long before every DMV under the sun has its own version of the green license plate...?

Website: news.ontario.ca/mto/en/2009/11/new-green-licence-plate-selected-by-ontarians.html
Contact: nicole.lippa-gasparro@ontario.ca

Spotted by: Monica Watkins

Aha Mobile is an iPhone app that offers drivers location-based information and entertainment. A personally tailored audio stream not only provides up-to-the-minute traffic info, but also features "shouts"—15 second snippets recorded through the application by other drivers in the area. The idea is that drivers can help each other out by sharing reports on road conditions, extending the real-time connectivity that people have on Facebook or Twitter. Furthering the social element, drivers can belt out tunes in the Caraoke Room, or vent their road rage in the Bad Driver Shout Room.

Aha Mobile's on-screen information is designed to be easily navigable and digestible at a glance; although for safety reasons, people should of course keep their hands off their iPhones while driving. Roadside services can be located with the help of Yelp and SitOrSquat by answering simple on-screen questions: "Hungry?" "Need coffee?" "Need a bathroom?" Drivers can also get alerts when they're approaching red lights or speed cameras.

Aha Mobile's service is available across the US, with special emphasis on the most heavily trafficked urban areas. One to bring to highways and byways in other parts of the world?

Website: www.ahamobile.com
Contact: support@ahamobile.com

Spotted by: Cecilia Biemann

Carvertising has been around for years—both the kind focused on rental cars, which we've covered several times, and the kind that lets sellsumers earn a little extra cash wrapping their own cars in ads. Setting its sights on the latter, cashURwheels is an Australian firm that serves as an online marketplace connecting drivers directly with companies interested in vehicle-based ads.

Whereas carvertising agencies ask drivers to register their vehicles in the hopes of eventually being one of the few selected to be part of a large campaign, cashURwheels connects drivers directly with potential advertisers. Drivers begin by creating an online account and then browsing the available opportunities. They can create a profile including photos along with information about their driving habits and commute patterns, and then bid on ad campaigns or request contact with advertisers directly. Auctions for advertisers include a deadline, the number of vehicles required, and a reserve price, if any. Upon winning a bid, drivers and advertisers communicate to work out the details. Ad campaigns are conducted via car wraps—large vinyl ads applied to cars on a temporary basis, similar in many ways to the sticky car art we've covered before—that transform them, temporarily, into four-wheeled promotions. Currently, participation for both drivers and advertisers on cashURwheels is free.

Now serving Australia, cashURwheels aims to expand globally soon. One to emulate or partner with regionally? And since the system will likely appeal to small and medium businesses with small and medium advertising budgets, it can't hurt to throw some crowd-sourced graphic design into the mix ;-)

Website: www.cashurwheels.com
Contact: www.cashurwheels.com/contact_us.php

Spotted by: Cecilia Biemann

There's been plenty of lip service paid to electric vehicles in recent years, but the fact remains that in many communities, they're still more frequently discussed than actually seen. Not so in several U.S. neighbourhoods, however, where golf carts and other diminutive electric vehicles are part of the very fabric of community life.

With many of the same gas-free benefits offered by larger electric vehicles—but considerably lower price tags—neighbourhood electric vehicles, or NEVs, are the transportation of choice for residents of several large retirement communities, an article on Wired.com recently reported. Golf carts are a common sight on the streets and specially designed paths of The Villages community in Florida, for example—and not just the ordinary, plain-vanilla variety. In fact, many of the community's 77,000 retired residents "pimp their rides" to look like fire trucks, 1930s roadsters and stretch limos, Wired reported, spending as much as USD 20,000 in the process of swapping in bigger tires or hacking engines to surpass the traditional golf cart's maximum speed of about 20 mph. Similar sights are apparently seen in other communities around the country, including the retirement mecca of Sun City, Arizona, and the all-ages suburb of Peachtree City, Georgia. Accessories are sold by companies like GoNEV.

Driver's licenses are not typically required for most golf carts, but full-fledged NEVs—which are street-legal in most states—require insurance and registration, Wired reported. Either way, such vehicles offer not only eco-benefits and credentials, but apparently also those of the more neighbourly kind: "If your neighbour is in his yard, you can't drive by in your golf cart without waving and saying hello," Gary Lester, VP of community relations for The Villages, told Wired. Chrysler's Global Electric Motorcars is one major maker of NEVs, selling its vehicles for as low as USD 3,644 with tax credits.

Lower prices, fewer emissions and social benefits on top of an eco-iconic appearance and government tax incentives? Legal and insurance issues notwithstanding, sounds like a potential winner to us. Who will put golf carts at the forefront of *your* community's next planning venture...?

Website: www.gemcar.com — www.gonev.com
Contact: www.gemcar.com/contact — www.gonev.com/index.php?main_page=contact_us

Spotted by: Katherine Noyes

Aiming to grab a share of the growing car-sharing market, Daimler created car2go, which enables customers to order and pick up a Smart car within minutes. The service was rolled out in the German city of Ulm last October, and is expected to launch in Austin, Texas sometime in early 2010.

Cars can be reserved online or over the phone up to 24 hours in advance, costing a maximum of EUR 9.90 per hour or EUR 49.00 for a day. A text message informs the customer of the car's exact location, which, in the urban area of Ulm, is usually no further than 3 minutes' walk away. Once the driver reaches the car, he or she can unlock it with a PIN code provided during registration. As well as being simple and flexible, car2go's use of diminutive Smart cars makes the system more environmentally friendly than most other car sharing systems. Having enticed almost 10% of Ulm's driving population to use the scheme, we're waiting with interest to see how car2go will fare in the US, where it faces tough competition from ZipCar. An obvious advantage for car2Go is its access to cars without having to pay a mark-up. And besides tapping into a new source of revenue, Daimler could benefit from the brand exposure of having its Smart cars in heavy rotation on city streets. (Related: Half-price parking for half-sized cars.)

Website: www.car2go.com
Contact: www.car2go.com/portal/page/community/feedback.faces

Spotted by: Adele Morten