When the Democratic National Convention descends upon Denver later this summer, a fleet of vehicles provided by General Motors for the event won't be using just any ordinary fuel. Instead, the flex-fuel cars will run on clean-burning ethanol derived from waste beer produced at Molson Coors' Golden, Colo., brewery.
Whereas most ethanol is based on corn, Coors produces about 3 million gallons of the stuff each year from beer that gets lost during packaging or is deemed below quality standards, for one reason or another. Coors says it is the nation's first major brewer to convert its waste beer into ethanol, having begun the practice back in 1996 using a facility owned by Merrick & Co. Turning the waste beer into ethanol eliminates about 70 tons of VOCs (volatile organic compounds) from Coors' emissions annually, it says.
At the convention, the GM fleet—which includes vehicles with biofuel capabilities and hybrid technology—will run on a mixture of fuel combined with ethanol from the Coors facility. The cars will provide transportation for numerous delegates, staff, members of the media and other special convention guests. Of course, in addition to the ethanol sponsorship, Molson Coors will also provide real, drinkable beer for select convention events—perhaps just as important as powering its cars... ;-)
Website: www.molsoncoors.com
Contact: gminvestorrelations@molsoncoors.com
Spotted by: Flemming Birch
And here I thought Coors WAS recycled beer all along! :)
...see, and I thought Coors Beer it was recycled automobile fuel...just goes to show what a good marketing campaign can do
I wonder if they could take the Coors beer that is drunk at the convention and recycle its waste. After passing through most of the people who are in attendance, it should have a very high gas content.
I wonder if they could take the Coors beer that is drunk at the convention and recycle its waste. After passing through most of the people who are in attendance, it should have a very high gas content.