Since newborns grow out of a clothing size every month or so in the first half year of their lives, German Lütte-Leihen came up with a solution: a layette rental service for a fixed fee per month. Parents can choose from different sets of onesies, pyjamas and outerwear. The clothes are delivered by post (or by hand to Hamburg and its suburbs). Once babies grow out of a size, the set can be exchanged for the next size up, free of charge. Like Netflix for baby clothes.