Bag Borrow or Steal
When did the luxury-for-all craze really start? According to the Saison Research Institute of Japan, a whopping 94.3 percent of Japanese women in their 20s own Louis Vuitton goods and 92.2 percent of them own a Gucci product. Numbers for the US and the EU may be somewhat lower, but there too millions of consumers crave the latest luxury brand shoes, skirts and bags. The ‘problem’: most women can’t afford to own a large collection of all these pricey wares, let alone keep up with the new fashion styles that are introduced each season.
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