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Banana QR codes encourage tourism in Ecuador

Consumers today can easily get their hands on the culture of another country without having to leave their armchair, never mind getting on a plane. However, this isn’t great for tourism. We’ve already seen the government of Thailand encourage trips to the country through the opening of themed restaurants around the world, and now Ecuador is letting one of its largest exports advertise the country as a tourist destination through QR codes, with its Banana Ambassador campaign.