Beer fridge configured to be unlocked only by Canadians

Beer fridge configured to be unlocked only by Canadians

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Businesses with niche appeal oftentimes don’t want to target a large quantity of potential consumers, but rather those who will truly engage with the brand. Just as Israel’s Kidum 700 course posed a challenge to those who came across the advertisement, Molson Canadian’s Beer Fridge campaign saw the beverages made available only to those with a Canadian passport.

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