Booth your ego

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Forget 15 minutes of fame, My Style So Qute (MYSQ) proves that 30 seconds can be long enough. As one’s claim to fame becomes an increasingly high priority, entrepreneurs are giving consumers the floor or, in this case, the booth. Building on the success of the Purikura machine (an oversized photo booth that took Japan by storm in the mid 1990’s, and can be spotted in just about every arcade in the country – inside the booth, kids get in front of the camera, strut their stuff, and then dress up their snaps on-screen with nifty designs), Ututu’s MYSQ is an interactive video booth which can shoot up to 30 seconds of “cute style” performances for up to three people at a time, at a cost of JPY 500 (EUR 3.65 / USD 4.50 / GBP 2.50).

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