In Brazil, books sold through vending machines at pay-what-you-want prices

In Brazil, books sold through vending machines at pay-what-you-want prices

ga('send', 'event', 'Media & Publishing', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Retail', 'article', 'article-industry-impression', {nonInteraction: true});

We’ve seen pay-what-you-want pricing implemented in a variety of product categories, including restaurants, advertising services and hotels. Recently, however, we came across another new effort — Brazilian company 24×7 Cultural recently launched an initiative enabling customers to choose the price they want to pay for the books sold through its subway station vending machines.

Spotted another good idea???
Join our network and earn rewards

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).

Add

Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.

Update