In Brazil, books sold through vending machines at pay-what-you-want prices

In Brazil, books sold through vending machines at pay-what-you-want prices

ga('send', 'event', 'Media & Publishing', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Retail', 'article', 'article-industry-impression', {nonInteraction: true});

We’ve seen pay-what-you-want pricing implemented in a variety of product categories, including restaurants, advertising services and hotels. Recently, however, we came across another new effort — Brazilian company 24×7 Cultural recently launched an initiative enabling customers to choose the price they want to pay for the books sold through its subway station vending machines.