Bringing a dye back from the dead — luxury jeans tinted a long dormant blue

ga('send', 'event', 'Fashion & Beauty', 'article', 'article-industry-impression', {nonInteraction: true});

As we’re sure you know, jeans are traditionally made from denim, a rugged cotton dyed blue using indigo. Before indigo came around, however, the only source of blue dye in Europe was a flowering plant called woad, or glastum. (How’s that for unexpected trivia 😉 The woad industry was wiped out in the late sixteenth century, when traders started importing shiploads of indigo from the Far East.

Spotted another good idea???
Join our network and earn rewards

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).

Add

Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.

Update