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Browser bookmarklet seamlessly adds recipe ingredients to online shopping carts

We’ve seen quite a few startups helping to make mealtimes easier by delivering all of the ingredients for a recipe to the door, most recently in the form of Forage, which selects meals from the menus of high-end restaurants. But for fussy eaters who prefer to choose their own meals, Popcart enables them to simply copy the ingredients from any online recipe and immediately get them delivered through FreshDirect.