Pre-worn jeans repaired and resold to create ‘broken in’ look

ga('send', 'event', 'Fashion & Beauty', 'article', 'article-industry-impression', {nonInteraction: true});

Faced with an increasingly crowded market, fashion brands jostling for recognition can always rely on sky-high prices to create demand for their wares. However, French label A.P.C is taking a different approach. Although their regular collections are well respected amongst fashion aficionados, a new range of customized pre-worn jeans is blurring the traditional boundaries between second hand clothing and new fashion products.

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).


Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.