Pay-what-you-can dish fights hunger at vegan café chain

During tough economic times, pay-what-you-want pricing can be a nice way to show a little compassion while also helping to ensure a company’s own survival. Agency Nil and London restaurant Little Bay are two examples we’ve seen of that strategy, but California restaurant chain Café Gratitude’s approach is a little different. Rather than a recession-busting initiative, its pay-what-you-can “I am Grateful” dish is a manifestation of a socially focused business model it calls “Sacred Commerce.”