High-end clothing brand only sells on tour dates

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Over the past few years, we’ve seen nearly every major clothing brand—from the Gap to Louis Vuitton—set up one or more pop-up stores, drawing attention to their product lines and to their regular retail outlets. In contrast, a Munich-based brand isn’t attempting to supplement its fixed-store bread and butter; Clemens en August‘s only offline sales are through temporary outlets, twice a year. Avoiding the pop-up moniker, the brand describes itself as being ‘on tour’.

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