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Coffee cup sharing in NY aims to cut paper waste

New Yorkers alone throw away around 7 million paper coffee cups every day, which is why there have been plenty of recent efforts to get consumers to either recycle or avoid using them. Products such as KeepCup — which encourage coffee lovers to use their own drinking containers — have been around since 2009, but now a new scheme called Good To Go aims to introduce a Citi Bike-style cup rental system for New York’s cafés and bistros.