Leitura de Bolso — or Pocket Reading — is a new initiative, which offers five minute reads for free via Whatsapp.
House of Bubbles offers designer clothing and accessories for rent and provides a place for users to wash the items before returning.
Criola launch a campaign to raise awareness for online racism, by putting up the offensive posts on billboards.
Pimp My Carroca is a scheme where artists in Sao Paulo celebrate recycling and rubbish collectors by customizing their carts.
Zeze Biscuits team up with advertising agency Mark+ once again, this time encouraging pedestrians to compliment each other when waiting at traffic lights.
The Deforested Desktop app places an interactive image of a dwindling rainforest onto workers’ computers to encourage thrifty printing.
Sporting goods e-commerce site Netshoes has installed soccer shirt vending machines in subways stations and universities in Sao Paulo.
The Print For Help campaign uses HP’s ePrint technology to help locate missing persons, by emailing and auto-printing missing posters in nearby homes.
In Sao Paulo, warning parking tickets can be printed and issued by any citizen and placed on cars wrongly parked in a disabled space.
The Nivea Doll is coated with a UV-sensitive material, causing it to blush red when exposed to the sun — unless it is wearing sunscreen.
Priceless Pets encourages people to adopt an abandoned animal instead of buying one, by secretly placing them in the windows of pet stores.
The Contagious Billboard is a live action advert that yawns at passers-by to make them crave coffee.
From Brazil, Foot-Trade is a web app which adjusts the price of teams’ jerseys in real-time depending on the progress of each game.
In Heaven is a line of erotic products with subtle packaging and saintly names, created especially for Brazil’s evangelical community.
Zeze biscuits have launched a marketing campaign in Brazil to encourage socialising — assigning seats on public buses for travellers who want to make friends.
Unlock Lessons only lets kids play on mobiles and tablets if they can correctly answer questions first.
Food brand Knorr has launched its Receitas de Familia scheme, which lets anyone snap a handwritten recipe to have it turned into a typographic instructional poster.
Shell’s Morro da Mineira Project has opened a soccer pitch in the favelas that captures the energy of players and uses it to sustainably power floodlights at nighttime.
Brazil-based C&A has created the Like Ad, a magazine commercial that lets readers ‘like’ products on Facebook by pressing buttons embedded in the print publication.
Brazil-based Penguin-Companhia’s Tweet For a Read campaign has created a bookmark that can detect if readers haven’t opened their novel recently and tweets a reminder to pick it back up.
The mayonnaise brand has launched WhatsCook in Brazil, a campaign that provides instant recipes and cooking advice from pro chefs via the popular WhatsApp messaging service.
After 3 years of research, Rivesti have launched a range of interior wall tiles produced from recycled PET bottles.