Huggies has created the Tweet Pee, a device that connects to parents’ smartphones and lets them know when their baby’s diaper needs changing.
Gulala is a recipe site that delivers fresh ingredients, pre-prepared, in time for the next day’s evening meal.
The Aro 27 café and bicycle repair shop hopes to keep it customers feeling fresh by offering commuters showering facilities as well as a place to safely park their bike.
Lager brand Polar has developed a beer cooler that blocks cell and mobile internet signals in an attempt to stop customers checking the devices when they’re with friends.
An initiative called Mensagens Que Brilham – or Messages That Shine – has altered city street lights to project messages sent in by the public.
Billboard Brasil magazine’s Fan Check Machine inspects the tracks on users’ iPhones to determine if they deserve a free copy.
The team behind the Xixi Elétrico campaign placed electricity-generating urinals on a truck that relied on people using the devices for it to continue pumping out music.
The Solar Ad Charger utilised an ultra-slim solar panel to provide Brazilian beachgoers with a portable phone-charging device.
Brazil’s SKY television subscription service has launched #SkyRec, enabling Twitter users to record shows with a tweet.
The Beer Turnstile marketing campaign in Brazil saw carnival-goers hand in empty beer cans in return for a free train ride home. The turnstile saw around 1,000 users per hour, 86 percent higher than usual traffic. The number of drink driving incidents that evening also dropped 43 percent.