Zeze biscuits have launched a marketing campaign in Brazil to encourage socialising — assigning seats on public buses for travellers who want to make friends.
Unlock Lessons only lets kids play on mobiles and tablets if they can correctly answer questions first.
Food brand Knorr has launched its Receitas de Familia scheme, which lets anyone snap a handwritten recipe to have it turned into a typographic instructional poster.
Shell’s Morro da Mineira Project has opened a soccer pitch in the favelas that captures the energy of players and uses it to sustainably power floodlights at nighttime.
Brazil-based C&A has created the Like Ad, a magazine commercial that lets readers ‘like’ products on Facebook by pressing buttons embedded in the print publication.
Brazil-based Penguin-Companhia’s Tweet For a Read campaign has created a bookmark that can detect if readers haven’t opened their novel recently and tweets a reminder to pick it back up.
The mayonnaise brand has launched WhatsCook in Brazil, a campaign that provides instant recipes and cooking advice from pro chefs via the popular WhatsApp messaging service.
After 3 years of research, Rivesti have launched a range of interior wall tiles produced from recycled PET bottles.
In Brazil, a project called Tatuador Consciente is teaching tattoo artists how to detect signs of melanoma and other skin cancers while they’re inking.
Speaking Exchange is a service enabling Brazilian students to practise their English through video chats with US seniors in retirement homes.