Brazil-based C&A has created the Like Ad, a magazine commercial that lets readers ‘like’ products on Facebook by pressing buttons embedded in the print publication.
Brazil-based Penguin-Companhia’s Tweet For a Read campaign has created a bookmark that can detect if readers haven’t opened their novel recently and tweets a reminder to pick it back up.
The mayonnaise brand has launched WhatsCook in Brazil, a campaign that provides instant recipes and cooking advice from pro chefs via the popular WhatsApp messaging service.
After 3 years of research, Rivesti have launched a range of interior wall tiles produced from recycled PET bottles.
In Brazil, a project called Tatuador Consciente is teaching tattoo artists how to detect signs of melanoma and other skin cancers while they’re inking.
Speaking Exchange is a service enabling Brazilian students to practise their English through video chats with US seniors in retirement homes.
The Barbecue Bible includes pages that double as tools to help beginners host a successful grill.
The NIVEA Sun Kids magazine ad can be ripped out and turned into a trackable wristband that warns parents if their kids stray too far.
Troco Coletivo enables commuters to leave their small change at bus stops or on buses so the less wealthy can use it to travel.
Brazil’s Bradesco bank has introduced a credit card that donates a percentage of all payments made to an evangelical Christian organization.