Lucy is a smart adaptive mirror that uses robotics to follow the sun throughout the day, in order to redirect sunlight to any chosen area.
Nemo’s Garden is a collection of biospheres growing food on the ocean floor off the Noli Coast in Italy.
Byxee could help cyclists conquer irregular road surfaces, by scanning the road ahead and alerting them of upcoming hazards.
Scooterino is the Rome-based Uber for scooters, connecting those in need of a ride with scooter drivers heading in the right direction.
Water supplier Padania Acque Gestione is letting customers who have defaulted on payments settle their account with community services.
WASP are producing a full sized, portable 3D printer which can print mud houses up to 3 metres high.
Solaris is an energy-rich tobacco plant soon to be harvested by South African Airlines — looking to provide a new, greener, biofuel for their fleet.
The Luce X2 Touch TV vending machine uses facial recognition and customers’ medical records to determine if they should be allowed to buy an unhealthy snack.
Embrace is a fashion-forward, activity-tracking smartwatch that’s also specifically tailored to save the lives of those with epilepsy.
The new Desirée Parfums store in Milan is organizing its fragrances by aromatic quality, rather than brand.
Italy’s Dot and Cross has created a range of furniture pieces that aim to serve kids from birth to teenagehood.
Italia Independent has created the I-Ultra range, which retain high-end fashion design while being made of a special flexible plastic.
Currently seeking funding on Indiegogo, LifeTip is a tag that can be attached to bras in order to detect heart attacks and immediately alert emergency services.
Currently seeking funding on Indiegogo, Italy’s Beast is a sensor and app that accurately track users’ bodybuilding on a rep-by-rep basis.
CoeLux enables anyone to experience tropical, Mediterranean or Nordic sunlight in their own home using false windows with nanoparticle technology.
I Tradizionali has created temporary tattoos featuring recipes that can be applied on the arm and washed off after cooking.
The Dainese D-Air Ski features a protective airbag that inflates only upon the event of a serious fall.
Italy’s Ethos E30 can be reconfigured for different purposes, from tour boat, to fishing trawler, to family cruiser.
Italy’s Movie Reading app and Regal Cinemas in the US are bringing smarter subtitles to the cinema, catering both for foreign language speakers and deaf people.
The Pets4Pets Project is an ad campaign for WWF Italy that consulted children during every step of the process.
Developed in Italy, pocket-sized Lucetta lights use magnetism both to secure the devices to the bike frame and as a switch mechanism.
San Pellegrino US’s Three Minutes in Italy campaign enables fans in North America to take a virtual tour of the European country from the comfort of their home.