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Idea Database // Region

United Arab Emirates

Ad campaign links househunters with test-drive of a new car image

United Arab Emirates Ad campaign links househunters with test-drive of a new car

on May 8, 2012 and filed under: Automotive, Homes & Housing

The Househunter Test-Drive campaign by TBWA\RAAD Dubai matches property seekers looking at classified ad site Dubizzle with a Nissan vehicle tailored to their specifications, which they can then test-drive to their home viewing.

‘Film farming’ uses no soil and just one-tenth the water image

United Arab Emirates ‘Film farming’ uses no soil and just one-tenth the water

on April 10, 2012 and filed under: Eco & Sustainability

With water efficiency in mind, Dubai-based Agricel recently launched a farming system that uses a film-like material instead of soil and allows farmers to use 90 percent less water.

In Dubai, new jobs site takes an interactive approach image

United Arab Emirates In Dubai, new jobs site takes an interactive approach

on November 8, 2011 and filed under: Marketing & Advertising

Laimoon asks job hunters a few key questions and then offers a short, customized, and dynamically refined list of targeted results.

Sympvertising & samples help launch new Maxwell House brand in Dubai image

United Arab Emirates Sympvertising & samples help launch new Maxwell House brand in Dubai

on December 30, 2009 and filed under: Food & Beverage, Marketing & Advertising

If warm soup and a heated bus stop are the way to Chicago-area commuters’ hearts, then coffee, cupcakes and fun are probably a good choice …

Halal cosmetics for Muslim women image

United Arab Emirates Halal cosmetics for Muslim women

on September 15, 2009 and filed under: Fashion & Beauty

It’s estimated that 70% of Muslims worldwide live by the code of halal. That’s a big market for producers of halal food, but one that …

Bad Times Bootcamp: free fitness classes for the unemployed image

United Arab Emirates Bad Times Bootcamp: free fitness classes for the unemployed

on May 26, 2009 and filed under: Lifestyle & Leisure

What to do after being laid off? For 26-year-old Alex Light, there was only one option: head down to the beach and get fit. After …

Office tower for women entrepreneurs image

United Arab Emirates Office tower for women entrepreneurs

on December 12, 2008 and filed under: Lifestyle & Leisure

When we wrote about In Good Company and its New York work spaces for women entrepreneurs earlier this fall, we suggested it might be a …

Intention-based shipping in the Arab world image

United Arab Emirates Intention-based shipping in the Arab world

on August 29, 2008 and filed under: Transportation

When we wrote about Texas-based uShip last year, we noted that there were few–if any–equivalents on other continents. As if on cue, earlier this year …

Shop-ahead service for hotel guests image

United Arab Emirates Shop-ahead service for hotel guests

on February 8, 2008 and filed under: Life Hacks, Tourism & Travel

With today’s airline baggage restrictions and cramped cabin seating, travelling light makes more and more sense. A new service from Dubai-based Jumeirah Hotels & Resorts …

Arabian Lords targets Middle Eastern gamers image

JordanUnited Arab EmiratesUnited States Arabian Lords targets Middle Eastern gamers

on November 19, 2007 and filed under: Entertainment, Gaming

One of the first lessons in Entrepreneurship 101 is to find an underserved market and serve it, and that’s just what BreakAway Games and Quirkat …

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