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Idea Database // Region

United Arab Emirates

In Dubai, restaurant diners pay by weight image

United Arab Emirates In Dubai, restaurant diners pay by weight

on November 30, 2012 and filed under: Eco & Sustainability, Food & Beverage

Gramo is adopting a pay-by-weight business model to raise awareness of sustainability issues and promote moderation in the burgeoning emirate.

Computer-controlled sun screens help keep Abu Dhabi towers cool image

United Arab Emirates Computer-controlled sun screens help keep Abu Dhabi towers cool

on July 10, 2012 and filed under: Eco & Sustainability

Designed by global architectural firm Aedas, Al Bahar Towers feature computer-controlled sun screens on the buildings’ exterior that open and close as required to keep out the glaring heat of the sun.

In the UAE, coffee chain’s cup sleeve is printed with the hour’s top headline image

United Arab Emirates In the UAE, coffee chain’s cup sleeve is printed with the hour’s top headline

on June 6, 2012 and filed under: Food & Beverage, Marketing & Advertising, Media & Publishing

Recognizing that reading a newspaper often goes hand in hand with drinking coffee, Y&R Dubai adapted coffee chain Tim Hortons’ coffee cup sleeves into an advertising medium for Gulf News.

Ad campaign links househunters with test-drive of a new car image

United Arab Emirates Ad campaign links househunters with test-drive of a new car

on May 8, 2012 and filed under: Automotive, Homes & Housing

The Househunter Test-Drive campaign by TBWA\RAAD Dubai matches property seekers looking at classified ad site Dubizzle with a Nissan vehicle tailored to their specifications, which they can then test-drive to their home viewing.

‘Film farming’ uses no soil and just one-tenth the water image

United Arab Emirates ‘Film farming’ uses no soil and just one-tenth the water

on April 10, 2012 and filed under: Eco & Sustainability

With water efficiency in mind, Dubai-based Agricel recently launched a farming system that uses a film-like material instead of soil and allows farmers to use 90 percent less water.

In Dubai, new jobs site takes an interactive approach image

United Arab Emirates In Dubai, new jobs site takes an interactive approach

on November 8, 2011 and filed under: Marketing & Advertising

Laimoon asks job hunters a few key questions and then offers a short, customized, and dynamically refined list of targeted results.

Sympvertising & samples help launch new Maxwell House brand in Dubai image

United Arab Emirates Sympvertising & samples help launch new Maxwell House brand in Dubai

on December 30, 2009 and filed under: Food & Beverage, Marketing & Advertising

Add / Remove If warm soup and a heated bus stop are the way to Chicago-area commuters’ hearts, then coffee, cupcakes and fun are probably …

Halal cosmetics for Muslim women image

United Arab Emirates Halal cosmetics for Muslim women

on September 15, 2009 and filed under: Fashion & Beauty

Add / Remove It’s estimated that 70% of Muslims worldwide live by the code of halal. That’s a big market for producers of halal food, …

Bad Times Bootcamp: free fitness classes for the unemployed image

United Arab Emirates Bad Times Bootcamp: free fitness classes for the unemployed

on May 26, 2009 and filed under: Lifestyle & Leisure

Add / Remove What to do after being laid off? For 26-year-old Alex Light, there was only one option: head down to the beach and …

Office tower for women entrepreneurs image

United Arab Emirates Office tower for women entrepreneurs

on December 12, 2008 and filed under: Lifestyle & Leisure

Add / Remove When we wrote about In Good Company and its New York work spaces for women entrepreneurs earlier this fall, we suggested it …

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