Crowd-buying a soccer team

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We’ve written about the phenomenon of team buying, whereby consumers band together to negotiate good deals. A different kind of team buying is being initiated in the UK, where a large number of people will buy a sports team. MyFootballClub, which launched just two weeks ago, aims to buy a professional league football/soccer club. Football fans can currently register for free, but commit to paying GBP 35 as soon as 50,000 people have registered. This will create a purchase fund of GBP 1,375,000, plus GBP 375,000 for staffing and running MyFootballClub.

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