Crowdf(o)unding an eco clothing brand — Update

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Early last month, when we first wrote about nvohk—an eco-friendly, surf-inspired clothing manufacturer—we noted it was a good example of a crowd-funded business model. Hoping to build a brand from scratch, the Los Angeles-based company launched a drive to recruit 5,000 “owner managers” who will each contribute USD 50 annually. In exchange they’ll get a voice in deciding everything from the clothing styles to the advertising of nvohk’s line of environmentally responsible clothing. Plus, they’ll receive discounts along with 35 percent of the company’s profits, the latter doled out in the form of reward points that can be used to buy clothing items.