Innovation That Matters

Crowdfunding positive change in businesses

Work & Lifestyle

Threshold lets customers ask organizations to make positive changes to their businesses, and give financial pledges to help make it a reality.

UNLOCK THIS INNOVATION AND MUCH MORE…

Become a member today and get early access to the ideas transforming our world from just £39 per month*

Exclusive member benefits:

  • Access to over 13,000 innovations
  • Monthly horizon scanning reports
  • Exclusive feature articles

Already a member? Sign in here

Businesses can easily write off the request of one customer, but it is much harder for them to ignore a collective call to action. Now, Threshold combines the supportive aspects of crowdfunding with the positive power of petitions, by promoting user-generated campaigns, to make positive changes to existing businesses.

To begin, customers can ask an organization to make a positive change to their business — it can be anything from asking a restaurant to donate its unused food, to asking the local bike shop to offer free, outdoor workstations. Next, patrons who support the cause make financial pledges to help eventuate the positive changes, acknowledging that these upgrades can be costly projects. Then, if the campaign is successful and the business agrees to make the improvements, the pledges are converted into gift cards to be spent at that business. As with many crowdfunding platforms, if the campaign fails, the pledges are voided.

threshold-1-crowdfunding-eco-sustainable-community

We Are Threshold is currently in Beta, operating in Washington DC and San Francisco, canvasing businesses including Target and City Hill. Backers have already successfully convinced Stanford University to provide composting services on campus. How else could customers use their collective voice to ensure better business practices?

Email: will@wearethreshold.com

Website: www.wearethreshold.com

Download PDF

Springwise Services:
Our expertise in spotting the latest innovations is the best resource to empower your team’s future planning.

Find out More