Custom SMS notifications help users decide if they should bother checking their phone

Caller ID has made it easier for both businesses and consumers to make a decision before they pick up the phone since its implementation in the telecoms world, and we’ve even seen apps such as SayWhat provide subject lines for incoming calls. With today’s smartphones, the urge to check every notification is now one of the biggest timekillers, and new Android app called Mumble uses custom alerts to give more information about the type of text message they’ve received before they look at their device.