When Chicagoan Jenny Dombroski spotted the NikeID website where consumers can customize sneakers according to their preferences, she knew it was a concept that could work for lingerie too. So Dombroski, who loves lingerie but knew nothing about the apparel industry, spent six months networking, asking lots of questions and working in a lingerie shop. Then she hired a designer and Evlove Intimates was born. (Evlove is ‘evolve’ spelled backwards.) “A panty is a panty, a boy short is a boy short,” Dombroski says. “There isn’t a lot of variation in the design. We offer customers the opportunity to create personalized lingerie products and to have fun doing it.”
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