Innovation That Matters

Design-your-own gourmet sausages

Retail

The Grand Old Duke of Pork in the UK is now enabling customers to pick and mix their favorite ingredients to create the perfect sausage.

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Food is an incredibly personal thing, which is why there isn’t ever a single recipe for each dish — even the small details can change a meal. That’s part of the reason for the success of customizable dining options such as The Grand Old Duke of Pork in the UK, which is now enabling customers to pick and mix their favorite ingredients to create the perfect sausage.

Created by 24-year-old entrepreneur Paul Hodges, The Grand Old Duke of Pork offers a range of around 50 interesting ingredients including apple cider, Marmite, goat’s cheese, lime, and sprouts. The company uses high quality British meat and local ingredients, but also offers vegetarian and gluten-free options. The price of customer-made sausages depends on the ingredients, but is typically around GBP 4.50 for a pack of three. The sausages are delivered anywhere in the UK within 24 hours of being made.

While the startup — which takes its orders online as well as at it’s headquarters in the county of Lancashire — has an emphasis on encouraging customers to invent their own sausage, it does also offers its own sausage creations. A subscription service enables fans to have a different sausage delivered once every fortnight. Are there other foodstuffs that could get the do-it-yourself treatment?

Email: info@thedukeofpork.co.uk

Website: www.thedukeofpork.co.uk

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