Design-your-own duvets

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There’s nothing like customization to make consumers feel unique, and the mass-customization trend has brought that feeling to goods as diverse as computers, blue jeans and breakfast cereal. Now New Jersey-based Inmod is taking customization into the inner sanctum of consumers’ home lives with a service that lets them design their own duvets. There are other outlets that offer custom duvets, but most often the only choices to make are the fabric and size, and maybe the colour. Customers using the Inmod Design Studio, on the other hand, choose from a growing variety of embroidered patterns as well as colours and fabrics to design their duvet just the way they want it.

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