Digital billboards revive empty storefronts

Nobody likes to see an empty storefront. If you’re a passerby or a nearby shop owner, the bare dark space could signal a neighbourhood in decline. And if you own the building, it means lost rental income. The folks at Motomedia have devised a way to help compensate for lost rent while brightening up neighbourhoods in the process. The young British company’s so-called streetlevelBILLBOARDS can be fitted into otherwise empty display windows.