Site matches dog adopters with a homeless canine “look-a-like”

Site matches dog adopters with a homeless canine “look-a-like”

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Pet overpopulation is a problem around the world, and New Zealand is no exception. Hoping to increase engagement and — ultimately — adoptions through its annual adoption drive there, Mars-owned pet food brand Pedigree recently launched Doggelganger, a website that helps prospective adopters find a dog who looks just like them.

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