Montreal ad agency looking for a live-in intern

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Ad agencies thrive or fail by the creative ideas they come up with, and promoting themselves is no exception. What makes Montreal firm Carte Blanche‘s new self-promotion campaign unique is that it’s also a recruitment experiment. Carte Blanche is offering one lucky (depending on your viewpoint) intern the chance to spend 30 days living in the heart of the Montreal agency’s headquarters, in a fully-equipped apartment adjoining their offices. After the working day, the intern will have access to the office floor. The agency claims that this project—dubbed Dortoir (French for dormitory)—is a world’s first for an ad agency.

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