Doughnut shop closes its doors each day as soon as it sells out

Doughnut shop closes its doors each day as soon as it sells out

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There’s nothing like a little planned scarcity to increase a product’s appeal, and we’ve seen several strategic uses of it over the years. Now joining that list is The Doughnut Vault, a Chicago venue that closes up shop each day as soon as its doughnuts sell out.

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