To reduce the number of plastic water bottles that end up in landfills, consumers are encouraged to buy reusable bottles. Since those can be bulky to carry along, a company in Thousand Oaks, California designed an alternative. Vapur is a reusable water bottle that flattens when empty. Like a regular bottle, it stands upright when full. But when it's empty, users can fold or roll it up to stick it in a pocket or a purse.

Made of ultra-durable three-ply, BPA-free polymer, Vapur bottles can be cleaned in a dishwasher's top rack and can be frozen to keep water cool. Vapur's eco-creds aren't limited to their day-to-day use: since the bottles can be shipped flat, they're also greener to ship from manufacturer to distributors and consumers. All in all, it's an innovative way to make it more convenient for consumers to drink and carry tap water. Also of interest is that the product was developed in-house by design agency Tonic, as part of their strategy to create and spin off products of their own.

Website: www.vapur.us
Contact: www.thinktonic.com/contact-us.php

For all the traditional merriment they embody, Christmas trees are a) awkward to transport and b) terribly depressing when they're discarded in January. No longer if Los Angeles landscape architect Scott Martin has his way; he founded The Living Christmas Company, which gives Los Angeles residents the chance to temporarily rent a living Christmas tree and have it delivered right to their door. Unlike regular Christmas trees, around 20 million of which are felled each year in the US, living trees are transplanted, roots and all, into pots to be enjoyed over the festive period. After the holidays, Scott and his team pick up the trees, replant them and nuture them until next year.

Customers can order a living tree from the company's website; sizes range from 3–8 feet and prices—including delivery and collection by bio-diesel truck—are comparable to those of felled trees. While the company isn't the first to offer tree rentals for Christmas, it is the first we've seen that lets customers adopt a pine, allowing them to share Christmas with the same tree year after year, watching it grow along with their family. Adopted trees are tracked by barcode.

The concept will certainly appeal to eco-conscious Angelenos, who may not get a white Christmas, but can now choose a greener one. It also gives them a nice little cradle-to-cradle status story to share at Christmas. Mr Martin goes by the nickname Scotty Claus. However, until he has a distribution network to match that of his namesake, there's an opportunity for green-fingered, red-suited entrepreneurs elsewhere... (Related: Trees with character, felled to order.)

Website: www.livingchristmas.com

Like a modern-day alchemist, Washington, DC-based Envion has developed a system to produce oil from waste plastic. Considering that the price of crude oil is once again on the rise, that's not unlike turning rocks into gold. Envion, founded in 2004, is keeping the lid on the details of its proprietary technology, but does reveal that it involves extracting the hydrocarbons from plastic, and that low temperature thermal cracking in a vacuum is part of the process.

According to the company's website, the Envion Oil Generator is both efficient and environmentally sensitive, producing a net gain in energy recaptured, with vent gas generating electricity to drive the unit. The machine accepts most types of waste plastic, without the need for pre-sorting or cleaning, and is able to handle plastic currently sitting in landfill sites. Given that in the US only 4% of the 48 million tons of plastic waste produced every year gets recycled, there's plenty of raw material for Envion to work with. The company claims that a single oil generator can convert 10,000 tons of plastic into more than 50,000 barrels of oil a year, at a cost of USD 17 per ton. Given the cost of the alternatives—landfill at USD 70–200 per ton, and recycling at USD 50–150 per ton—Envion looks set to clean up. Envion is also developing an application of the technology to convert car tires into oil.

Although some will challenge that more oil consumption is not what the planet needs, Envion has come up with a commercially attractive solution to the problem of plastic waste, which should appeal to local authorities for whom waste management is an increasing struggle.

Website: www.envion.com
Contact: info@envion.com

Spotted by: Seth Berger

While recent interest in sustainable building has spurred the creation of eco-minded materials like Greensulate and Cow Dung Bricks, drywall is one building component that has remained e ssentially the same over the past 100 or so years. That's about to change, however, thanks to EcoRock, a new drywall material that's made of 80 percent recycled materials.

Due to become available from California-based Serious Materials next year, EcoRock is used the same way as traditional gypsum-based drywall, but it's made of recycled industrial materials and uses 80 percent less energy to produce. The termite-resistant material also generates 60 percent less dust than traditional drywall and is 50 percent more resistant to mold. Perhaps best of all, EcoRock is fully recyclable, and can be used as a pH additive for soil or as a raw material in the production of new EcoRock and other building materials. Using EcoRock in a building project can contribute up to 8 LEED credits, Serious Materials says.

EcoRock won a Popular Science Green Tech Grand Award last year and is priced about the same as high-end drywall, Popular Science reported, at USD 14 to USD 20 per 4-by-8-ft. sheet. Distribution of EcoRock will begin on the West Coast of the U.S.; one to partner with on availability in other parts of the world...? (Related: Library of green building materials.)

Website: www.seriousmaterials.com/html/ecorock.html
Contact: info@seriousmaterials.com

Spotted by: Murtaza Ali Patel

There's no doubt recycling is good, but in many cases, reusing is even better. Aiming to keep its share of reusable boxes out of the recycling bin, Columbia Sportswear recently launched an effort to let customers request that their orders be shipped in boxes that have been used before.

Consumers can already buy and sell their own used boxes on BoxCycle, which we covered about a year ago, and now Columbia Sportswear is bringing the concept into the corporate domain. When online shoppers reach checkout at Columbia.com, the website gives them the choice of shipping their order in a previously used cardboard box. Since the launch of the effort in August, more than 60 percent of online customers have selected the used box option, Columbia says. Perhaps even more interesting, however, is that Columbia places a sticker on the outside of each used box that includes a unique code and number. Entering that number or scanning the code via mobile phone into Columbia's "A Box Life" community site reveals a wealth of information about where that box has been. Then, before sending their reused box on its next journey, consumers are encouraged to post pictures of their own to the A Box Life Flickr group and to tweet about their box’s journey by adding the hash tag #aboxlife to Twitter posts when they have something “box worthy” to share.

Not only does Oregon-based Columbia's effort create a new, eco-iconic shipping option, but it also brings the concept of product life stories into the world of packaging materials. In this era of transparency and sustainability, it's not hard to imagine Columbia's example setting a new standard for mail-order retailers worldwide. One to emulate sooner rather than later!

Website: www.columbia.com — www.aboxlife.com
Contact: www.columbia.com/contact-us/Contact_Us,default,pg.html