Of 140 million cell phones sold in the US in 2007, only 10% were recycled, according to the US Environmental Protection Agency. That leaves a mounting pile of e-waste to deal with. Offering a solution is EcoATM, an automated reuse-and-recycle machine that makes it easy and financially rewarding for consumers to offload their abandoned electronics. The process is simple: a customer feeds the machine an old mobile phone and it analyses the device and assigns it a value. If the phone has a resale value, the customer receives store credit, or can donate the amount to charity. If there’s no resale value, customers can choose to have the handset recycled.