Every issue of new mag is a work of art

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However creative their content may be, most magazines still essentially amount to a pretty standard booklet of paper. Not so The Thing, which delivers an objet d’art instead. Its founders call it a magazine because incorporated into each object is some text. For example: The inaugural issue, shipped in August, was a plain brown window shade with one of two sentences silk-screened on it in black handwriting: “If this shade is down, I’m not who you think I am” or “If this shade is down, I’m begging your forgiveness on bended knee with tears streaming down my face.”

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