Face-recognizing displays reveal who’s interacting with offline ads

Face-recognizing displays reveal who’s interacting with offline ads

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Supermarkets are becoming smarter. We’ve already written about Synqera — the Russian platform that senses shoppers’ moods and offers relevant deals. Now a new system called OptimEyes, set to roll out across the UK, is using facial recognition to deliver detailed analytics to marketers to show the audiences engaged with their campaigns.