Fashion delivery service sees couriers wait to take returns while consumers try on goods

For consumers, one of the most irritating parts of ordering clothes online is the disappointment if they don’t fit, and processing the subsequent returns also provides a headache for businesses. In the past we’ve seen retailers such as Dicky Ticker offer a unique alternative, enabling customers to get a refund on its t-shirts without returning the shirt. Now Netherlands-based JeansOnline is giving online consumers 15 minutes to try on the clothes they order and instantly return any that don’t fit.