For consumers, one of the most irritating parts of ordering clothes online is the disappointment if they don’t fit, and processing the subsequent returns also provides a headache for businesses. In the past we’ve seen retailers such as Dicky Ticker offer a unique alternative, enabling customers to get a refund on its t-shirts without returning the shirt. Now Netherlands-based JeansOnline is giving online consumers 15 minutes to try on the clothes they order and instantly return any that don’t fit.
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