Jeans can now go into therapy. Yes, you heard that right — New York's Denim Therapy restores, rejuvenates and injects life into worn-out, tattered jeans.
Playing on the fact that many consumers have an emotional attachment to their jeans, the service repairs jeans with unwanted holes, denim that's worn, tattered or just plain falling apart. Using a unique reconstructive technique, Denim Therapy places existing denim fabric into the jean to replace the holes. Not a patch, but a genuine reconstruction of the old fabric. New denim thread is sewn into the existing jean to mimic the original grain, colour and feel. Denim Therapy does not discriminate and can perform the retail surgery on any type of jean, high end or bargain basement variety.
Each pair of jeans is given an individual assessment after which the possibilities are explained to the consumer. Owing to the fact that both buying a new pair of jeans can be expensive and finding a perfect fit is a challenge, founders Francine Rabinovich and Karla Schufftan recognized a business opportunity. At USD 7 per inch, most repairs cost between USD 21 and USD 35, which many consumers gladly pay for the revival of a well-worn, well-loved pair of jeans. Turnaround time is two weeks. True blue opportunities for denim-doctoring minipreneurs across the globe?
Website: www.denimtherapy.com
Contact: info@denimtherapy.com
i have a long jean skirt that i love but it's too tight on me at the waist . Is there anyway u can fix this.
When I first heard about this service, I was really excited but rather skeptical. Regardless, I thought I'd give it a try and now I know I should have thought this service too good to be true.
First, the stitching used was the completely wrong color. I could understand shade differences, but the jeans were blue while the stitching was gray - a very obvious and notable difference.
Second, a patch cloth was placed on the inside of the jeans and then a gray thread was just stitched repeatedly over the area. It looks like a cheap sewing maching was used.
Third, the hole (originally less than the size of a quarter) split after about 15-20 minutes of wearing them.
Fourth, a local tailor who saw the job that you did called it unequivocally a "hack job" and questioned the skill of the worker who did it.