For new moms, by a new mompreneur

12 May 2006

Published on 12 May 2006 in Fashion & Beauty

Spotted just in time for Mother's Day, MayaLena's Momono is a modern take on the outmoded housecoat.

After seeing her shirts continuously covered in baby drool and smeared banana, Marie Ottley decided to design a practical yet stylish solution to an unavoidable problem. Her creation, the Momono, is a kimono-like shirt, made from colourful, exotic fabrics that camouflage spills and stains. Flattering and loose-fitting, the wrap style opens easily in the front for breast-feeding, and has roomy pockets for tissues, phones and pacifiers.

Great example of turning a personal problem or need into a new product, and evolving from stay-at-home mom to full-fledged mompreneur.

Printed from: http://springwise.com/fashion_beauty/for_new_moms_by_a_new_momprene/

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